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A critical component of Asian and Pacific Islander American Vote’s (APIAVote) mission is to educate and empower newer immigrants to participate in the electoral process. By conveying culturally appropriate and translated messages and engaging trusted messengers and outlets, we can effectively engage this base of voters.
APIAVote’s Communications Program is a multi-pronged effort, focusing on not just mainstream media, but also paying attention to ethnic media. Through long-term partnerships, APIAVote provides ethnic press with more tools, access to research and data, and information on the elections that they may not previously have had the capacity to cover. Their increased reporting and coverage of elections, on the other hand, will directly impact communities that depend on ethnic media.
Research done on the AAPI electorate has found that 48% of the AAPI population consumes ethnic media, a number that rises to 55% in AAPI communities that are above fifty years of age. Thus, building rapport and an infrastructure with ethnic media is crucial to ensure that our communities are receiving accurate information on how to vote and how to follow the elections.
This infrastructure has allowed APIAVote to purchase ads in ethnic media with our election protection work and specifically to advertise our election hotline, available in several languages. Building this permanent infrastructure not only increases the bandwidth of ethnic media coverage of elections, but also reaches more of our community who may be limited English proficient, to learn how to register to vote and the various ways one can vote.
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Asian and Pacific Islander American Vote (APIAVote) is the nation’s leading nonpartisan nonprofit dedicated to engaging, educating, and empowering Asian American and Pacific Islander (AAPI) communities to strengthen their voices and create impact. For 15 years, APIAVote has been at the forefront of a rising movement to ensure AAPIs are represented and heard, leading to historic voter turnout and advancing equity for AAPI communities.
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